Six services, one accountable team
From the first market study to product moving through dealers, we handle the work that usually needs five different agencies.
Market entry and go-to-market
Enter and grow in India, Asia and other emerging markets: market research, partner and distributor selection, pricing, launch plans and on-the-ground execution.
- Market and competitor research by crop and region
- Distributor and partner selection
- Launch plan, pricing and channel margins
- On-the-ground execution with your team
Regulatory compliance and registrations
Fast-track product registrations for seeds, biologicals, crop nutrition and crop protection, with dossiers, trials and follow-up handled for you.
- Registration strategy and dossier preparation
- Field trials and data generation
- Follow-up with regulators to approval
- Label claims and compliance checks
Farmer and dealer marketing
Campaigns that reach real farmers and move product through dealers: digital, rural and on-ground, in local languages and judged on sales.
- Meta, Google and YouTube campaigns by district and language
- Van campaigns, farmer meetings and field days
- Dealer schemes and loyalty programmes
- Voice AI and WhatsApp follow-up through AgriForce OS
Packaging, branding and promotions
Packaging and promotional material designed for regional and global markets, from pack artwork to point-of-sale and dealer kits.
- Pack design and regional adaptations
- Point-of-sale and dealer kits
- Brand and product launch material
- Photography and video in the field
Agri CRM, ERP and AgriForce OS
Software for farmer and distributor management, field teams, supply chain and inventory. Our own platform, AgriForce OS, runs on its own or alongside SAP, Salesforce or Sage.
- Farmer and dealer CRM
- Field force app that works offline
- Supply chain, inventory and dispatch
- Built and supported by our team
Import, clearing and forwarding
Import support and distribution logistics: clearing and forwarding, warehousing, inventory management and delivery to distributors.
- Import and customs support
- Clearing and forwarding warehouses
- Inventory and stock reporting
- Delivery to distributors and dealers
Questions about our services
Do you handle agri-input product registrations in India?
Yes. For seeds, biologicals, crop nutrition and crop protection products we set the registration strategy, prepare the dossier, run field trials and data generation, follow up with regulators through to approval, and check label claims for compliance.
Can you run farmer marketing in regional languages?
Yes. We run Meta, Google and YouTube campaigns by district and language, van campaigns, farmer meetings and field days, and follow up leads by Voice AI and WhatsApp through AgriForce OS. Campaigns are judged on product sold through dealers, not on activity.
Do you provide distribution and clearing and forwarding (C&F)?
Yes. We support imports and customs, run clearing and forwarding warehouses, report inventory and stock, and deliver to distributors and dealers.
Does your agri CRM work with SAP, Salesforce or Sage?
Yes. AgriForce OS runs on its own or alongside SAP, Salesforce or Sage. It covers farmer and dealer CRM, an offline field-force app, and supply chain, inventory and dispatch, and is built and supported by our own team.
What does a market-entry project with Newway Agri look like?
Four stages: understand your products, crops, regions and goals; plan the registration path, channel partners, pricing and launch milestones; launch with registrations filed, distributors signed, packaging ready and campaigns live; then grow with field teams, dealer schemes and AgriForce OS to measure and scale what works.
Planning to enter or grow in India or Asia?
Tell us about your products and markets. We reply within one working day.